Gemius
Wiadmości związane z tematem 'Gemius'
Gemius podzielony Właściciel firmy badawczej Gemius SA – fundusz inwestycyjny Trigon – dokonał zmian w strukturze organizacyjnej spółki. Wydzielone zostały trzy niezależne od Gemius SA podmioty – AdOcean, Interaktywny Instytut Badań Rynkowych oraz CoreTech.
10-04-08 dziennik internautów
Rynek reklamy internetowej w Polsce wg Gemiusa Co trzecią kreacją reklamową w polskim internecie korzystającą z systemu gemiusDirectEffect jest double billboard. Najwyższym wskaźnikiem CTR cieszy się toplayer, z kolei największa liczba wyświetlanych kreacji reklamowych należy do podmiotów reprezentujących branżę telekomunikacyjną oraz finansową. Oto wnioski płynące z grudniowego raportu o rynku reklamy internetowej w Polsce, przygotowanego przez firmę badawczą Gemius SA.
10-03-18 dziennik internautów
Megapanel: Gemius proponuje listę zmian Przyspieszenie publikacji wyników, pomiar streamingu audio i wideo oraz mobilnego internetu to tylko niektóre z propozycji zmian, jakie mogą zostać wprowadzone do badania Megapanel PBI/Gemius. Przedstawiciele Gemiusa zaprezentowali dziś dokument przedstawiający propozycje zmian, które mają m.in. zwiększyć użyteczność i urealnić wyniki tego badania. Co ciekawe, zmiany te można podobno wprowadzić do Megapanelu w krótkim czasie.
10-03-15 dziennik internautów
Audio i wideo w sieci - raport Gemius SA Jak wynika z najnowszego raportu firmy Gemius SA, ponad 80% internautów miało kiedykolwiek kontakt z materiałami wideo w sieci, a ponad połowa korzystała z radia internetowego.
10-02-19 dziennik internautów
Standard badania radia w sieci - prace trwają Nową metodologię mierzenia słuchalności kanałów internetowych zaprezentował Gemius. Ma ona uwzględniać nie tylko odtwarzacze osadzone na stronach WWW. Teraz inicjatywa na Rzecz Badania Radia w internecie rozpoczyna kolejny etap prac nad standardem badań rozgłośni w sieci - spotkania z przedstawicielami instytutów badawczych.
10-02-16 dziennik internautów
Mamy szukają informacji w sieci, ale nie bardzo im wierzą Dla 90% internautek spodziewających się dziecka internet stanowi podstawowe źródło informacji o ciąży i rodzicielstwie - wynika z badań przeprowadzonych przez Gemius SA we współpracy z wydawnictwem Edipresse. Paradoksalnie jednak wiadomości pochodzące z internetu uznawane są za mniej wiarygodne niż pozyskane w inny sposób.
09-12-05 dziennik internautów
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